According to the American Heart Association the average American consumes 22 teaspoons (88 grams) of sugar per day.

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We are all consuming too much sugar and don’t even know it because most of us don’t even know how much sugar is too much. We never learned it because no one knew enough to teach us. That’s where we come in. Our mission is to help people realize how much added sugar they are really having in a day, where it is coming from and understand how much sugar they should really consume. Hopefully, you’ll then share that information with others.

We’re realist. We don’t believe people are going to stop eating sugar tomorrow but we do believe they can reduce how much they are having today and that’s better than doing nothing at all.

Look, we understand that sugar probably isn’t the most horrible thing in the world and there are definitely more pressing and deserving issues out there but this is something that does effect all of us and, thankfully, something we do have control over because the choice really is ours.

Sugar… it’s not as sweet as you think. ™

 

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